Aditya Birla Health Insurance: Jump for health

Aditya Birla, a health insurance company in India, generated reach and awareness by sponsoring an event to donate prosthetic legs to the underprivileged.

Campaign details

Brand: Aditya Birla Health InsuranceAgency: NARegion: APAC



The objective of this campaign "Jump for Health" (started in 2017 & it happens every year on 'World Health Day' – 7th April including this year in 2022) was to increase brand awareness & secondary objectives were to increase consumer & customer engagement. We at ABHI (Aditya Birla Health Insurance) live by our purpose "Empowering people to lead healthier lives.". We wanted to raise awareness about our brand on World Health Day back in 2017 along with telling our purpose story.

Aditya Birla Health...

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