Aditya Birla Health Insurance: Jump for health

Aditya Birla, a health insurance company in India, generated reach and awareness by sponsoring an event to donate prosthetic legs to the underprivileged.

Campaign details

Brand: Aditya Birla Health InsuranceAgency: NARegion: APAC

Strategy

Objective

The objective of this campaign "Jump for Health" (started in 2017 & it happens every year on 'World Health Day' – 7th April including this year in 2022) was...

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