adidas Originals: Original is Never Finished

adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.

Advertiser: adidasBrand: adidasAgency: Johannes Leonardo New YorkCountry: Global

Objectives

Adidas Originals, a sub-brand devoted to streetwear, was founded in 2002 on the principle of taking classics from the Adidas archive, and reimagining them for today....