adidas Originals: Original is Never Finished

adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.

Advertiser: adidasBrand: adidasAgency: Johannes Leonardo New YorkCountry: Global


Adidas Originals, a sub-brand devoted to streetwear, was founded in 2002 on the principle of taking classics from the Adidas archive, and reimagining them for today.

In 2016, the brand was on top of the world. The 43 year-old Superstar shoe was the best-selling sneaker globally, and the brand released its first truly new design – the NMD – to lead it into the future.

At the start of 2017, when our campaign launched, the challenge was to continue this unparalleled momentum in the...

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