Agency: Jagran Solutions India

Campaign Strategy

The proposition was to:

  • Launch UltraBoost X to local media & influencers as the greatest running shoe specially designed for women
  • Position Ultraboost X as a credible running shoe, communicating key product messaging
  • Drive stand out coverage within target lifestyle & vertical media titles
  • Generate social traction through hero moments which demand to be shared
  • Engage consumers & create extended hype around the shoe
  • Showcase the new dynamic arch as key product takeout

Campaign Concept

UltraBoost X is the greatest running shoe ever designed for women, so we are taking women media & influencer on the greatest run ever to trial it.

We will be showcasing the credentials of the shoe by taking media through a variety of urban & scenic backdrops over the series of runs that grow in distance.