Agency: Jagran Solutions India
The proposition was to:
- Launch UltraBoost X to local media & influencers as the greatest running shoe specially designed for women
- Position Ultraboost X as a credible running shoe, communicating key product messaging
- Drive stand out coverage within target lifestyle & vertical media titles
- Generate social traction through hero moments which demand to be shared
- Engage consumers & create extended hype around the shoe
- Showcase the new dynamic arch as key product takeout
UltraBoost X is the greatest running shoe ever designed for women, so we are taking women media & influencer on the greatest run ever to trial it.
We will be showcasing the credentials of the shoe by taking media through a variety of urban & scenic backdrops over the series of runs that grow in distance.