adidas: ZX – Everything is Cake

adidas, a sportswear brand, launched its new Originals ZX trainer by partnering with Deliveroo to get an edible and wearable version of the shoe in customers' hands.

Overview

To launch the adidas Originals ZX trainer, we created the world's first edible sneaker drop and teamed up with Deliveroo to get an edible and wearable version of the shoe in customer's hands.

Launched during the summer of COVID-19, when our usually...