Campaign details
Brand: adidasBrand owner: adidasLead agency: MediaComContributing agency: GoogleMarket: Asia (general region)Sector: SportswearMedia channels: Online display, Search marketingBudget: 500k - 1 million
Executive summary
Adidas faced a struggle to grow its e-commerce business across the Asia-Pacific region. The core challenge was that the brand wasn't meeting consumer expectations for competitive prices or a seamless shopping experience.
We couldn't reduce prices but we could make the experience more seamless by adding prices to all search ads. In a world technology first, we got two arms...