adidas: Stay in play

Hill+Knowton, a PR consulting company, launched a global campaign to tackle the taboo around periods in sport and start an overdue conversation about the challenges faced by women in sport.

Keep girls & women in sport

One out of four girls drop out of sport during adolescence citing periods as a key factor, with teens and adults alike remaining in the dark about menstruation through the lens of being active.

To tackle this important issue,...