From Day One, the adidas Predator football boot disrupted the game. It stands for revolution and represents excellence on the pitch, having earned a quasi-religious following since its controversial introduction in 1994 with the claim that it was 100% legal, 0% fair.
To revive the spirit of this iconic piece of kit and generate desire among a new generation of football-obsessed 16-25-year olds, we worked with adidas to relaunch with attitude - aiming to break previous benchmarks (60 social mentions & 15 pieces of coverage in vertical media) by gaining attention outside of the vertical football sphere.
Our campaign focused...