Adidas clover-wake up your soul

Elaine Zhu, Yisa Wang

Case details

Brand : Clover

Brand owner : Adidas

Main agency : Jingli Media, Argon Krypton Interactive

Put on the market : Mainland China

Launch time : April 11th-April 30th, 2019

Industry : Apparel and Footwear

Media channels : social media, video platforms, short video platforms, outdoor advertising, magazines

Budget : 24 million

Case summary

The new product line of Clover, Nite Jogger, is a pair of sports shoes with special 3M reflective material. The brand needs to go back to the street culture through the launch of the shoes, and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands