adidas: Beyond the surface

Sportswear brand, Adidas, changed the conversation about inclusivity in water with its Beyond the Surface campaign promoting inclusive swimwear for women in MENA.

Campaign details

Brand: adidasBrand owner: adidasLead agency: Havas Middle East DubaiContributing agencies: Jack Morton UAE, MediaCom UAE, Lacosa ProductionMarket: Middle East & North Africa (general region)Sector: SportswearMedia channels:Mobile & apps,...