adidas - Impact: the art of rugby

Every four years one of the world’s premiere sporting events – The Rugby World Cup – takes hold of many rugby fans and nations around the world.

Impact: The Art of Rugby

Agency: Whybin\TBWA    Advertiser: Adidas   Awards: Integrated (Bronze)

Marketing Challenge

New Zealand has had a long tradition of Rugby in its history. For many New Zealanders the All Blacks are more than a rugby...