Addressability: Bringing trust to targeting

This report, produced by MediaCom APAC, provides brand teams and organisations with clear and usable guides to leverage the addressable opportunity and bring trust back to targeting.
  • Addressability is a single view of the consumer that moves away from just digital retargeting and takes into account context, intent and motivation to target personalised content through a broad range of media channels.
  • Addressable Strategy allows brands to create communication opportunities that are personally relevant and trusted by consumers.
  • Addressable is “right” when you can find the right person and the right time, using data signals that reveal the highest potential opportunity for relevant messaging.
  • To do addressable well, brands need a clear process that plans out messages based on data but is able to test, reapply and scale...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands