Adding up to survival: Using conjoint analysis to unite Canadians on climate action

Sarah Roberton and James Boothroyd

Assessment of Canadian attitudes to climate and sustainability.

Introduction

In the fight against climate change, the holy grail is "net zero" carbon emissions. Reaching net zero by 2050 will require dramatic, tangible changes for which Canadians are ill-prepared. At the same time, the challenge of biodiversity loss risks being overlooked in the focus on climate change. Policymakers and communicators need to know what aspects of the proposed solutions are polarising to the public, and where opportunities to build new constituencies of support for transformative change lie.

EcoAnalytics is a collaboration of influential Canadian non-profit environmental groups, including the David Suzuki Foundation, Ecojustice, Environmental Defence, Greenpeace, Nature Canada, the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands