Adding "cell phone only" households in a radio measurement service - a U.S. experience

Anna Fleeman, Barbara O'Hare and Ed Cohen

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).

Adding “cell phone only” households in a radio measurement service - a U.S. experience

Anna Fleeman, Barbara C. O'Hare and Ed CohenArbitron Inc., United States

INTRODUCTION

While high cellular (mobile) phone penetration has been prevalent for years...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today