Adapting e-commerce post-pandemic: Retailer and brand perspectives

Forward-thinking retailers are turning to new technologies and investing in automation to scale and optimise their operations, while FMCG brands are adapting their initial response to lockdowns to explore new long-term opportunities.

In March 2020, brands and retailers were rapidly reviewing their approach to e-commerce. Some were having to get into this area for the first time, some were accelerating existing initiatives, others were pivoting and finding new ways to deliver (both...