Adapting e-commerce post-pandemic: Retailer and brand perspectives

Forward-thinking retailers are turning to new technologies and investing in automation to scale and optimise their operations, while FMCG brands are adapting their initial response to lockdowns to explore new long-term opportunities.

In March 2020, brands and retailers were rapidly reviewing their approach to e-commerce. Some were having to get into this area for the first time, some were accelerating existing initiatives, others were pivoting and finding new ways to deliver (both figuratively and literally) a service.

Two years on and the sense of panic, terror even, of those early days of the pandemic has receded. COVID-19 hasn’t disappeared but vaccinations and (relatively) milder variants have encouraged a progressive easing of restrictions as governments try to get their economies working as normal again. 

But much has changed since then; what governments and...

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