ACUVUE: Optical retailers’ digital business transformation

During the Covid-19 pandemic in Russia, Acuvue, a company that produces contact lenses, had to set up an e-commerce platform to ensure that Russian consumers continued to access eye products.

Campaign details

Brand: ACUVUE Brand owner: Johnson & Johnson Entrant company: Wavemaker, Moscow Idea creation: Wavemaker, Moscow / SC Johnson, Moscow Market: Russian Federation Sector: Non-prescription, OTC products Media channels: Online display, Online video, Search marketing, Social media, Websites & microsites Up to 500k

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