Active Wheel: Careers from home

Active Wheel, a detergent brand, helped women in India gain the skills needed to support themselves and their families financially.

The Summary

Women have a strangely mystifying status in India.

In mythology and folklore, they are worshipped, idolised and venerated. But in everyday life, they are often subjugated, labelled and objectified.

Given the fragile socio-economic levels of their families, the young women in small towns and rural India have an irrepressible urge to contribute with a second income, but they are held back by social conventions, lack of education and productive sk

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands