Active Wheel 2in1: The wheel of progress

Mass-market detergent Wheel implemented a digital-led campaign in India to improve penetration, increase market share and empower women financially.

Campaign details

Brand: Active Wheel 2in1Brand owner: Unilever IndiaAgency: MullenLowe LintasMarket: IndiaSector: Laundry productsMedia channels: Content marketing, Mobile & apps, Online videoBudget: Up to 500k

Executive summary

Women have a strangely mystifying...