Account planning: back to the future

The article describes the founding of account planning 40 years ago, independently by Stephen King (JWT) and Stanley Pollitt (PWP, later BMP).

Account planning: back to the future?

Paul Feldwick

Account planning began in two London agencies over 40 years ago. As most people working in advertising or marketing today were not even born in 1968, it is worth remembering that not only were there no...

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