Accelerate Vietnam Digital 4.0: Brand purpose/activism

In 2021, Google pivoted Accelerate Vietnam Digital 4.0 (AVD 4.0), its digital up-skilling programme for SMEs in Vietnam, to reach its training target and foster community.

Campaign details

Brand: RSVP/Accelerate Vietnam Digital 4.0/GoogleAgency: RSVPRegion: APAC

Campaign video

Strategy

Objective

Accelerate Vietnam Digital 4.0 (AVD 4.0), is a free up-skilling program by Google aimed at making Vietnamese SMEs digitally savvy. When the program was conceived in 2018, only one in five SMEs was online. So the program's goals were:

  1. To train 500,000 people by 2022
  2. To support the government's mission of creating opportunities for every Vietnamese to learn and succeed.
  3. To create social proof for their training program

In 2020, the program evolved from traditional to online classes, to accommodate the closure...

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