Challenge being addressed/Objectives of the campaign:
In line with our vision towards creating a sustainable future, we aimed to develop a platform that builds the sustainability credentials of the Holcim India Group and its two operating companies - ACC and Ambuja Cement. Through the 'Change the Story' campaign, our objective was to elevate the narrative around sustainability challenges by showcasing technology-backed solutions that offer effective and measurable outcomes toward building a better world for people and the planet. It is also a step towards amplifying solutions that work by showcasing champions bringing about this meaningful change.