ACC Limited and Ambuja Cements: #ChangeTheStory

Holcim India Group, a building materials manufacturer, partnered with its two cement companies, ACC and Ambuja Cement, to use technology to clean plastic waste from India's rivers and encourage the youth of India to be more sustainable.

Challenge being addressed/Objectives of the campaign:

In line with our vision towards creating a sustainable future, we aimed to develop a platform that builds the sustainability credentials of the Holcim India Group and its two operating companies - ACC and Ambuja Cement. Through the 'Change the Story' campaign, our objective was to elevate the narrative around sustainability challenges by showcasing technology-backed solutions that offer effective and measurable outcomes toward building a better world for people and the planet. It is also a step towards amplifying solutions that work by showcasing champions bringing about this meaningful change.

Insights and strategy developed...

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