ABAAD Resource Centre for Gender Equality: #ShameOnWho

ABAAD, a resource centre for gender equality, encouraged women in Lebanon to speak out and report their sexual assault cases by conducting a social experiment and immersive play to break taboos and highlight the shame they endure.

Campaign details

Brand: ABAAD Resource Centre for Gender EqualityAgency: Leo Burnett BeirutCountry: Lebanon

 

Campaign video

Read the full case study here...