AAAA Account Planning Conference 2007

Stephanie Redlener, from The Talent Business, Rob White, of Zeus Jones, and Mark Earls, of Herd Consulting, report on the AAAA Account Planning Conference 2007, held in San Diego, August 6-8, 2007.

AAAA Account Planning Conference 2007

Stephanie Redlener, Rob White and Mark Earls

Monday: Creativity, Jay Chiat and the planner's roleStephanie RedlenerMonday, 06 August 2007, 22:03 PST


This year's AAAA Account Planning Conference is in sunny San Diego, where account planners come together on a united front to stimulate discussion and talk about the future of account planning.

The theme of 2007 is 'Creating Possibility'. Fueled by an innovation-driven market and the growth imperative, strategic planners must expand their role beyond problem solving to become growth creators as well.

What follows...

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