A year into the UK’s inflation crisis, which consumer behaviours are sticking?
Abbey Gaunt and Sam Chapman
In a time of hardship, marketers must analyse the attitudes and behaviours that have staying power and start doing the due diligence to understand audiences and communities better.
The cost-of-living crisis has quickly woven into British culture and has become a central tension in everyday life.
According to Resolution Foundation Analysis, UK workers are £11,000worse off after years of wage stagnation, with Experian research showing...