A year into the UK’s inflation crisis, which consumer behaviours are sticking?

In a time of hardship, marketers must analyse the attitudes and behaviours that have staying power and start doing the due diligence to understand audiences and communities better.

The cost-of-living crisis has quickly woven into British culture and has become a central tension in everyday life.

According to Resolution Foundation Analysis, UK workers are £11,000worse off after years of wage stagnation, with Experian research showing...

Not a subscriber?

Schedule your live demo with our team today