A unique brand-building opportunity resulting from a merger

James Garrity

This article traces the merger of First Union and Wachovia to create the US's fifth largest bank and the third largest brokerage firm.

a unique brand-building opportunity resulting from a merger

Creating common ground in an uncommon situation

James GarrityWachovia

Picture a tale of two companies experiencing a once-in-a-career brand-building opportunity. In the spring of 2001, a merger...

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