A Studebaker can’t compete with a Ferrari

Discusses the forthcoming negotiations between the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA).

A Studebaker can't compete with a Ferrari

Douglas J. WoodANA

In 2006 two seemingly unrelated yet converging events will have a profound effect on the marketing community and how far technology can go in changing the future of advertising.

The first event...