A Six Sigma Approach To Marketing Accountability

Describes the `Six Sigma' service for marketing process improvement. The current demand from CEOs for accountability of media and marketing spend is driven by results which are generally poor, as is shown from a variety of sources (quoted).

A Six Sigma Approach To Marketing Accountability

Kevin J. ClancyCopernicus Marketing Consulting

Peter C. KriegCopernicus Marketing Consulting

There are three tectonic shifts taking place in marketing today that are rocking the practice to the core: One,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands