A Risky Super Bowl Breakfast for Denny's Restaurant Chain

Geoffrey Precourt

The decision by mid-market fast-food chain Denny's to invest $5m in offering a free breakfast to the whole of America, publicised via a 30-second spot during the 2009 Superbowl, is covered in this paper by WARC Online U.S.

A Risky Super Bowl Breakfast for Denny's Restaurant Chain

Geoffrey PrecourtWARC Online

On the (fast) food chain, Denny's occupies a slot that's above McDonald's and Burger King, a touch or two ahead of the International House of Pancakes, but someplace...

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