A Psychographic Analysis of Generation Y College Students
Joyce M. WolburgMarquette University andJames PokrywczynskiMarquette University
Marketers' newest generation – Generation Y – is believed to have unique characteristics that are different...
A Pychographic Analysis of Generation Y College Students
Generation Y is regarded as the elusive new youth market, whose members are as resistant to advertising efforts as were members of Generation X before them.
