A Peoplemeter System Audit: The Irish Experience
Tony Fahy Radio Telefs ireann
TELEVISION IN IRELAND
New Year's Eve, 1961 was a notable day in the mass media history of Ireland. On that evening, a group of dignitaries and guests gathered in the ballroom of a Dublin City centre hotel for the formal launch of Ireland's first television station. That first transmission was formally inaugurated by the President of Ireland and went on air from a hilltop transmitter just south of the capital. A new organisation, Radio Telefs ireann (RT) had been set up by an Act of Parliament to...