A Paradoxical Approach to Support Innovation Policy

Jean-Pierre Fourcat and Christine Woesler de Panafieu

This paper aims to demonstrate that innovation has never been more important to companies and that the 'paradox approach' is an important ally to come up with genuinely innovative proposals for products and services.

A Paradoxical Approach to Support Innovation Policy

Christine Woesler de PanafieuandJeanPierre Fourcat  Sociovision, France

A very broad consensus is now emerging in Europe around the idea that innovation is an imperative. Indeed, unless we innovate in the coming years, how are we going to replace markets that are now slipping from our grasp? 

For many companies, innovation is now about survival. 'Market saturation', 'overshopped high streets', 'too many brands' are familiar themes in these conferences. And the way ahead is not just by 'doing things better' but by 'doing better things' such as ensuring that the offer...

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