A Paradoxical Approach to Support Innovation Policy

This paper aims to demonstrate that innovation has never been more important to companies and that the 'paradox approach' is an important ally to come up with genuinely innovative proposals for products and services.

A Paradoxical Approach to Support Innovation Policy

Christine Woesler de PanafieuandJeanPierre Fourcat  Sociovision, France

A very broad consensus is now emerging in Europe around the idea that innovation is an imperative. Indeed, unless we innovate...