Campaign details
Brand: A P Moller MaerskBrand owner: A.P. Moeller-MaerskEntrant company: A. P. Moller-Maersk - DenmarkIdea creation: Havas Worldwide LondonMarket: EuropeSector: Business & industrialMedia channels: Content marketing, Email marketing, Online video, Word of mouth, Influencers, KOLs Budget: Up to 500k
Executive summary
From being a legacy brand to becoming a challenger – Maersk’s new ambition of being an integrator across the supply chain has pushed the brand towards diversifying and building products and services that meet modern logistical demands. In its endeavor towards changing the status...