A P Moller Maersk: Steering the digitisation of the European supply chain

Shreeja Das, Amisha Garg

Maersk, a logistics brand, launched a campaign in Europe to increase TradeLens awareness and knowledge, and reach a revenue target of $1.25m, and a sales target of $2m.

Campaign details

Brand: A P Moller MaerskBrand owner: A.P. Moeller-MaerskEntrant company: A. P. Moller-Maersk - DenmarkIdea creation: Havas Worldwide LondonMarket: EuropeSector: Business & industrialMedia channels:Content marketing, Email marketing, Online...

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