A new scale to assess children's attitude toward TV advertising
Claude Pecheux and Christian Derbaix
Children's opinion of advertising and their general skepticism toward it is of the utmost importance to both practitioners and those responsible for advertising Control.
A New Scale To Assess Children's Attitude Toward TV Advertising
Christian Derbaix and Claude Pecheux Catholic University of Mons, Belgium
From the age of 8 onward, children develop some knowledge about advertising, some skepticism ('as they realize...
