A new channel for effectiveness: The growing influence of podcasts in Australia

Tom Roach

Acast’s Tom Roach examines Australians’ podcast consumption and listening behaviour and how podcasting is impacting the media landscape and changing the way marketers should be planning audio.

This article is part of a Spotlight series on the New Attention Economy in Australia. Read more

With 40% of the Australian populationnow listening to podcasts (up from 25% in 2020), the medium has established itself as a key channel for driving effectiveness...

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