A marketer’s guide to APAC’s revenge travellers

Nikhil Jain

Now that the post-pandemic traveller’s profile and preferences have changed, DailyMotion’s Nikhil Jain examines the key considerations and tactics that travel marketers must employ to tap this new breed of tourist.

It’s official: Japan, Singapore and South Korea are among the world’s strongest passport holders for 2023. The findings from the Henley Passport Index come as Asia Pacific residents look set to continue last year’s trend of revenge travel after two years confined within international borders due to the COVID-19 pandemic. With global travel now standing at three-quarters of pre-pandemic levels, APAC marketers have a golden opportunity to capitalise on consumers’ pent-up demand to add more stamps to their passports.

However, advertisers should be mindful that the post-pandemic traveller’s profile and preferences have shifted. Now...

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