When Peter Fiddick said in the May issue of Admap that, come autumn, we would have to return to the question of ITV's financial situation, it was to keep open the possibility that the autumn schedule, funded by last year's buoyant revenues, might boost the ratings of the UK's dominant advertising funded channel.
Media World: A Long Dark Winter
Peter Fiddick
When I said, back in the
summer (Admap, May 2001) that, come the autumn, we would have to return
to the question of ITVs financial situation, it was to keep open the
possibility that a new autumn schedule,...
