Since Covid-19, China has banned outbound travel and many tourists have been unable to travel to New Zealand. With a limited budget, Tourism New Zealand has decided to target the most valuable tourists, putting New Zealand at the top of the list of travel destinations as borders reopen.
Brand: Tourism New Zealand
Brand owner: Tourism New Zealand
Main agency: Mindshare China
Secondary agency: WPP
Market launch : Mainland China
Industry : (overseas) tourism industry
Media channels: building media, OTT smart TV, applet, H5, programmatic...