Since Covid-19, China has banned outbound travel and many tourists have been unable to travel to New Zealand. With a limited budget, Tourism New Zealand has decided to target the most valuable tourists, putting New Zealand at the top of the list of travel destinations as borders reopen.
Case details
Brand: Tourism New Zealand
Brand owner: Tourism New Zealand
Main agency: Mindshare China
Secondary agency: WPP
Market launch : Mainland China
Industry : (overseas) tourism industry
Media channels: building media, OTT smart TV, applet, H5, programmatic...