A heathier approach to research: Prescribing real-time solutions in healthcare – Closing the dialogue gap between doctors and pharmacompanies
Marcello Garritano and Ana Alvarez
Sanofi, a pharmaceutical company, used real-time experience tracking to uncover the behaviours of the hard-to-reach audience of doctors in Brazil.
Preface
Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field....
