A great partnership – the right brand and the right medium
Noel GladstoneMTV Networks Latin America, United States
Robert PassikoffBrand Keys, Inc, United States
The central goal of this study was to demonstrate that media entities provide value above and beyond purely their audience numbers and that value is both measureable and actionable. In other words, the value of media entities cannot be defined solely by their size of their audience and demographics; they are also uniquely differentiated by the quality of the experience they provide and their ability to enhance advertising effectiveness by association. Quality does...