A great partnership - the right brand and the right medium

This paper presents an international study into how the right brand and the right media venue can produce increased sales, and how that can be measured.

A great partnership – the right brand and the right medium

Noel GladstoneMTV Networks Latin America, United States

Robert PassikoffBrand Keys, Inc, United States

PREFACE

The central goal of this study was to demonstrate that media entities provide value...

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