A Funny Thing Happened on the Way to the Forum…

Argues that marketing and branding, in concentrating on the delivery of emotional satisfaction over and above mere functionality (the total `brand experience'), has perhaps lost contact with what goes on in the marketplace.

A Funny Thing Happened on the Way to the Forum ...

Penny Hunt andAilean Mills

The catalyst for this article was a shopping spree. A familiar surge of 'oh goody' greed had begun, pleasurably and predictably. It is well known that this feeling disappears...