Case Details
Brand: iQiyi
Brand Owner: iQiyi
Main Agency: iQiyi
Launched on the market: Mainland China
Industry: Internet
Media channels: outdoor (billboard, multimedia), online display advertising, information flow advertising, video/micro-movie, social media, event, event & experience, content marketing
Background/Goals/Challenges (limited to 300 words):
1. Background
(1) Cultural tourism market: The tourism industry is undergoing transformation in the post-epidemic era, and urban marketing is also "decentralized". Non-first-tier cities have successively issued their own "city business cards".
(2) The brand has existing opportunities: within a week after the broadcast of "The...