Case details
Brand: ONEPLUSBrand owner: ONEPLUSMain agency: PAST|NEXT® go to spreadMain agency holding group: Shixiang GroupMarket launch: Mainland ChinaIndustry: Mobile Phone - Consumer Electronics - Digital TechnologyMedia Channels: Celebrity/Celebrity Spokesperson, Online Video Advertising, Content MarketingBudget: 15-20 million
Case Summary
Oneplus' annual flagship mobile phone, oneplus 9, is equipped with a Hasselblad imaging system and is positioned as an imaging flagship.
The brand hopes to shoot a brand image story blockbuster to convey the brand image mind when the annual flagship is launched.