A Darwinian Gale: The Recovery Consumer in the Era of Consequences
A perspective from The Futures Company
J. Walker Smith and Crawford Hollingworth
The Overhang of Uncertainty
What the great recession of 2008/2009 has wrought is not what is popularly supposed. One common view, perhaps the most widely proclaimed, is that the recessionary experience of frugality has ushered in an era of penny-pinching and thrift that will wholly define the character and mindset of the recovery consumer marketplace to ome. The consumer, it is said, has changed altogether.
At the other extreme is an alternative view that consumers are hardy...