A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005.

A Cup Of Tea, A Sofa And A Remote Control

The world of research through interactive TV

David WalkerResearch International Group

 

INTRODUCTION

It is estimated that around 35% of households in the United Kingdom currently have access to interactive...