A comparison of US and Canadian consumers
Barry Watson, Tony Lea and Stephen Ferley
A wide-ranging review of differences between U.S. and Canadian consumers, based on 'The Canada/USA Report' produced by PMB Print Measurement Bureau, which supplies national readership and product usage data in Canada.
A Comparison of US and Canadian Consumers
Stephen FerleyPMB Print Measurement BureauTony LeaMicromarketing Data & Systems
andBarry WatsonEnvironics Research Group
The
pressure to 'globalize' exists for virtually all companies involved in the
marketing,...
