A comparison of US and Canadian consumers

A wide-ranging review of differences between U.S. and Canadian consumers, based on 'The Canada/USA Report' produced by PMB Print Measurement Bureau, which supplies national readership and product usage data in Canada.

A Comparison of US and Canadian Consumers

Stephen FerleyPMB Print Measurement BureauTony LeaMicromarketing Data & Systems andBarry WatsonEnvironics Research Group

The pressure to 'globalize' exists for virtually all companies involved in the marketing,...