A comparison of innovative qualitative research methods.

David Bradford and Lisa Kindig

At present, only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc.

Online panels & communities

A Comparison Of Innovative Qualitative Research Methods

A U.S. case study

Lisa KindigStrategic marketing Corporation andDavid BradfordItracks International Inc.

BACKGROUND: THE INTERNET, COMPARATIVE RESEARCH

The Implications of the Internet

The Internet has...

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