A Comparative History of Advertising Self-regulation in the UK and the US

This article describe and compares the British and American systems of advertising self-regulation, and seeks to identify the factors that were important in determining their present forms.

A Comparative History of Advertising Self-regulation in the UK and the US*

Gordon E. Miracle, Michigan State University andTerence Nevett, Central Michigan University, USA

INTRODUCTION

The purpose of this article is to describe and compare the British and...