A changing media scene

In this short article, GroupM's Bessie Lee introduces Admap's China supplement from February 2008.

A changing media scene

Bessie Lee

GroupM China is delighted to sponsor the Admap China supplement again this year; especially in a year with such exciting prospects. And we're not just talking about the Beijing Olympics: 2008 is a year in which lots of things are expected to happen in China.

One of the most eagerly anticipated events of the year is the announcement of the new 3G telecom licences; 3G creates an interesting and competitive framework for Chinese service providers. The 3G licence will probably be broken down into different packages and granted to various telecom service...

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