A Call for Creativity in New Metrics for Liquid Media

This paper presents a call for creativity, within adaptive structures, to develop new metrics for new media.  It first reviews recent innovations in audience metrics for online media, including some e...

A Call for Creativity in New Metrics for Liquid Media

Martha G. RussellStanford University

INTRODUCTION

Limits to Creativity

It was unusual to hear the high-pitched heel-toe rhythm of cowboy boots coming down the hallway. Most Minnesotans wore boots from...

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