A breakthrough for Chinese technology brands to enhance awareness and trust overseas

Globally, although the brand value of Chinese brands has been increasing, it cannot avoid the reality of low awareness and trust, as well as the stereotype of "Made in China" such as counterfeiting and low-end products in the minds of overseas audiences. And Chinese technology brands can start from their own technical strength, and reverse the situation through four levels of brand awareness explosion, building product strength advantages, building brand trust, and end-to-end digital experience design.

This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. read more

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