A Brand is a Brand is a Brand
How traditional branding rules apply to dot.com companies
Roger Chiocchi The Lord Group
It was one of those rare Eureka-like moments, when everything that had seemed so confusing just seconds before, finally became crystal clear. We were in the middle of a new business credentials presentation to yet another dot.com. The marketing director, an imperious type, casually dropped the question.
Just how much dot.com experience does your agency have?
I answered confidently. Well, weve done several projects which have garnered real positive results.
He looked at me with a condescending smirk....